One day in April 2021, a Hitachi Construction Machinery ultra-large hydraulic excavator weighing 120 tons was loaded in a certain port in Japan. Perhaps most people have no concept of 120 tons. Let me explain to you that one ton is equal to 2000 catties , 120 tons is 240,000 catties. Do you know the golden cudgel? It weighs 13,500 jin, and 240,000 jin is equivalent to 17.8 golden cudgels. More intuitively, 120 tons is about equal to a smaller blue whale.

It is such a big guy, waiting for it will be a journey of "crossing the ocean" spanning 2,000 kilometers in 30 days.

Traveling through the Pacific Ocean, the East China Sea, the Yellow Sea, and the Bohai Sea, after experiencing surging waves and sparkling waves, this big guy arrived at Tianjin Port in early May, but this was only the starting point of its China trip. With the cooperation of 4 large flatbed transport vehicles, it took several days of land transportation. On May 13, it finally arrived in Changsha, and after three days of indoor assembly, it finally boarded the stage of the 2021 Changsha International Construction Machinery Exhibition. The end of the trip.

This year, this kind of "crossing the ocean" began to be staged again.

Three sessions stand shoulder to shoulder with the first century

A Hurricane in Changsha Construction Machinery Exhibition

What is the charm of Changsha International Construction Machinery Exhibition that Japan Construction Machinery would rather spend 30 days to participate in the exhibition?

Let me talk about some hot knowledge first. There are currently three major construction machinery exhibitions in the world, namely the Munich International Construction Machinery Fair (also known as the Bauma Exhibition), the Las Vegas International Construction Machinery Expo and the French International Construction Machinery and Building Materials Machinery Expo.

These three major exhibitions are known as the highest halls in the field of construction machinery, and they are also holy places that many construction machinery companies flock to. More than 20 years ago, even domestic industry leaders such as Sany and Zoomlion used to spend money to participate in the exhibition, and they could not get a good position at all. .

Of course, this is not the arrogance of others, but the accumulated background. For example, the Las Vegas International Construction Machinery Exposition in the United States began in 1909, and it has been more than a century. Even the youngest French International Construction Machinery and Building Materials Machinery Expo began in 1988, when companies like Sany and Zoomlion had not yet appeared.

In terms of scale, at the last Las Vegas International Construction Machinery Expo in 2020, more than 2,000 construction machinery companies from all over the world participated in the exhibition. More than 120,000 people and spectators, including nearly 30,000 spectators from all over the world.

Some people may ask why there is no similar exhibition in China? Is it because China's construction machinery is not strong? On the contrary, China's construction machinery strength has long been the top in the world. According to the latest Yellow Table list released by the "International Construction" magazine under the British KHL, in the list of the top 50 global construction machinery in 2022, a total of 10 Chinese companies have been shortlisted. Second only to Japan's 11.

It is not that there are similar exhibitions in China, but most of them have a foreign investment background. For example, Shanghai Bauma is a sub-station established in China by the Munich International Construction Machinery Expo 2002 in Germany. And these foreign-funded exhibitions have almost monopolized the domestic construction machinery exhibition market, making many local exhibitions look like small fights.

It is also against this background that the Changsha International Construction Machinery Exhibition was born. The Changsha International Construction Machinery Exhibition is led by the China Machinery Industry Federation, the China Construction Machinery Society, and jointly sponsored by the Changsha Municipal Government. It is a truly Chinese " Guozihao" International Construction Machinery Exhibition.

2019 is the first time that Changsha International Construction Machinery Exhibition was held, and it achieved a "blockbuster", with an exhibition hall area of 213,000 square meters, 1,150 exhibitors, 24 of the top 50 host companies, including the perennial top spot in Yellow Table Caterpillar and other established manufacturers also came here one after another, attracting more than 180,000 viewers from all over the world, which can be described as shocking the world.

In Changsha or in China, there is never a lack of speed. China is globally recognized as an "infrastructure maniac". In terms of development speed, it can be said to be alone. Just like Sany Heavy Industry, which was established in 1994, it took only 10 years to enter the Yellow Table, ranking 43rd, and now it is even more Ranked 4th.

Similarly, Changsha International Construction Machinery Exhibition is also growing in a "hurricane". In the second Changsha International Construction Machinery Exhibition held in 2021, many figures have achieved great breakthroughs. For example, the venue area reached 300,000 square meters, and exhibitors exceeded 1,500, and the number of top 50 enterprises in the industry has reached 32.

Compared with the "Big Three", it can be said that it is not far behind. Of course, Changsha International Construction Machinery Exhibition not only has speed, but also has a strong attraction.

Powerful gathering to show strength

Demonstrate the attractiveness of Changsha

Changsha is a very attractive city, Yuelu Mountain, Juzizhou, Hunan Satellite TV, stinky tofu. In addition to culture, entertainment and food, as the only city in the world that gathers five top 50 construction machinery companies, Changsha also supports the "backbone" of the big country's industry with its steel and iron bones.

The world's first fully intelligent concrete sprayer, the world's longest steel jib 86-meter pump truck, the "Shenzhou No. 1 Digger" 200-ton hydraulic excavator, the world's first 3,600-ton crawler crane, and the world's largest flat-top tower crane... These "big powers" were all born in Changsha, the "capital of construction machinery".

When Changsha puts this attraction on the international stage, it also has strong competitiveness. Rodrigo Delgado Soto, Costa Rica's ambassador to China, said during his participation in the conference in 2021 that "Changsha International Construction Machinery Exhibition left him a very deep impression. It's a great international show."

Kim Sang-woong, president of Hyundai Heavy Industries (China) Investment Co., Ltd., also said in an interview with the media at the 2021 Changsha International Construction Machinery Exhibition, "I was surprised! I didn't expect the scale of the Changsha exhibition to be so large and very international. I saw the development of Chinese construction machinery. Innovative technology. As a result, we have received many orders and increased brand awareness.”

The Ou Lisheng Group from France was founded in 1881. This century-old brand chose to come to Changsha again this year after participating in the last Changsha exhibition. There are only three sessions, but it already has considerable international influence in terms of scale and participating brands. In the last exhibition, we have gained a lot in terms of direct benefits and brand power enhancement. We also hope to be able to With the help of this exhibition, we can get more rewards."

For Changsha to be so favored by people from all walks of life, there is one indicator that has to be mentioned, and that is Changsha's "business environment". According to the 2022 "Business Environment Evaluation of Ten Thousand Private Enterprises" issued by the All-China Federation of Industry and Commerce, Hunan ranks seventh in the country! Changsha ranks sixth in the country among cities (excluding municipalities directly under the Central Government)! Both Hunan Province and Changsha City rank first in the Midwest!

This year's attraction is still spreading. It is reported that this year's 2023 Changsha International Construction Machinery Exhibition will attract 35 of the world's top 50 main engine companies to participate, of which 24 are overseas companies, and 180 international brand companies will participate in the exhibition, accounting for 12% of the total number of exhibitors. .

Among them are "old friends" such as Caterpillar, Liebherr, Doosan, and Hyundai, as well as "new friends" such as Volvo CE and Terex. The person in charge of Volvo Construction Equipment, headquartered in Brussels, said about the Changsha International Construction Machinery Exhibition, "The previous two exhibitions have great influence. The 2023 Changsha Exhibition is the industry's first major exhibition after three years of epidemic prevention and control. We are looking forward to it." .”

Terex from the UK is the same as the previous Hitachi Construction Machinery. Its products come from "traveling mountains and rivers". It traveled half of the world from its home country and landed in Changsha after more than 30 days of transportation. It is enough to see that the Changsha International Construction Machinery Exhibition is not inferior to the three major global exhibitions.

Of course, more importantly, through the Changsha International Construction Machinery Exhibition, we can see that global construction machinery companies attach great importance to the Chinese market, and Changsha has become the "miniature" of the entire domestic market. With the deepening of the "Belt and Road", there is a huge demand for the interconnection of large-scale infrastructure along the route. It just so happens that the third Changsha International Construction Machinery Exhibition has reached in-depth cooperation with construction machinery industry associations, chambers of commerce, and commercial offices of embassies and consulates in China from ten Southeast Asian countries. Cooperation has become the best choice for global construction machinery enterprises to export.

Construction Machinery Exhibition

Another hard business card of Changsha

We have heard of "Mechanical Hunan Army", "Television Hunan Army" and "Sports Hunan Army", and now the "Exhibition Hunan Army" has also begun to flourish.

Compared with the traditional three major construction machinery exhibitions, Changsha Exhibition also has a huge advantage in "service", which is reflected in several levels.

One is "value service". Changsha International Construction Machinery Exhibition is different from other exhibitions in that it is not just a show, but its core is to promote enterprise exchanges and achieve business cooperation. Just like during the first Changsha International Construction Machinery Exhibition in 2019, a total of on-site transactions of more than 20 billion yuan were realized; the 2021 Changsha International Construction Machinery Exhibition will build an international buyer network in addition to more than 100 countries, and further promote the international market. Exchange and cooperation and business cooperation, the transaction volume during the exhibition exceeded 40 billion.

The second is "safety services". According to industry insiders, during the construction of the three major construction machinery exhibitions in the world, there will be some safety accidents more or less, and there have been fatal cases in serious cases. However, the two Changsha International Construction Machinery Exhibitions have maintained the performance of "0" accidents. For example, in the last session, in order to ensure the safety of ultra-high exhibits on site and deal with extreme convective weather, the Convention and Exhibition Center formulated a special safety plan and installed them in advance. lightning warning equipment. For example, Zoomlion ZCC13000 ultra-large crawler crane at the exhibition has a towering boom, and a counterweight with a load of 6 tons is equipped on site to stabilize the counterweight of ultra-high equipment and resist the strong wind and rain during the exhibition. Maintaining "0" accidents is another "small goal" of this Changsha Construction Machinery Exhibition.

The third is "logistics service". Changsha International Construction Machinery Exhibition has a systematic service charter. For example, in the first session, a team of nearly 1,000 high-quality volunteers from Central South University of Forestry and Technology, Hunan Agricultural University, Hunan University, and Hunan Institute of Finance and Economics was mobilized. On-site guarantee services for exhibitors and visitors from all over the world. Among them is a team of hundreds of people. From the moment the exhibitors get off the plane, there are volunteers who provide 24-hour seamless services for transportation, accommodation, and catering, until the end of the exhibition to send the guests to the plane and leave Changsha. It also highlights the sincerity of Changsha Construction Machinery Exhibition to allow exhibitors and visitors to enjoy the service of being at home.

Undoubtedly, with excellent service, Changsha Construction Machinery Exhibition is creating a brand new "hard business card" for Changsha. Of course, based in Changsha and looking at the world, the success of Changsha International Construction Machinery Exhibition is also a reflection of the attractiveness of China's huge market.

This year, the 2023 Changsha International Construction Machinery Exhibition will come again as scheduled from May 12th to 15th. At that time, what surprises will this Chinese own "national brand" exhibition bring us? Let's witness together.Editor/Ma Xue