On September 21, 2023, the 6th China-Arab States Expo opened in Yinchuan, Ningxia. This expo coincides with the 10th Anniversary of the Belt and Road Initiative. Many well-known national and foreign companies participated in the exhibition and signed cooperation projects, building a bridge for mutual cooperation between China and Arab States. As a leading manufacturer in construction and agricultural equipment sector, Zoomlion made an excellent appearance with a total of 7 high-end, intelligent and green equipment in 4 categories including in-house developed and manufactured aerial work platforms, concrete mixer trucks, excavators and all-terrain cranes, fully demonstrating the strong strength of China's heavy equipment manufacturing.

In recent years, Zoomlion has actively integrated into the Belt and Road Initiative, focusing on key regions such as the Middle East, Southeast Asia, West Asia, and Africa. Its products and services have covered more than 130 countries around the world. In addition to product advantages, professional and high-quality services are Zoomlion’s second unique advantage in exporting to overseas markets. It is understood that Zoomlion offers comprehensive solutions to all customers, including customized configurations for application scenarios, customized transportation, localized financing support, 24-hour after-sales service and technical training, etc.

Thanks to the increasingly complete local network layout, Zoomlion's brand influence in the Saudi Arabia market continues to expand. Liu Jianwei, the country manager of Zoomlion in Saudi Arabia, said: All outlets in Saudi Arabia focus on spot sales, and each outlet has more than 600 standing equipment. "Currently, Zoomlion's equipment is involved in most of the key projects in Saudi Arabia, such as the vertical city of NEOM in Saudi Arabia, the world's largest floating industrial complex OXAGON project, and the King's Park project in Riyadh, etc." In the future, we will also actively cooperate with the Saudi Arabian Ministry of Investment, PIF and NEOM to directly connect some large-scale projects, extensively participate in various local project constructions, and facilitate Saudi Arabia to explore a new sustainable urban development model. Liu Jianwei said.

As a country along the Belt and Road Initiative, Turkey plays a very important role in Zoomlion’s overseas market layout. In February 2023, two strong earthquakes occurred in Turkey. Zoomlion immediately sent excavators to the front line for rescue, becoming the first construction machinery brand in the world to arrive at the disaster area for on-site rescue. This move attracted the attention of many foreign media and greatly increased Zoomlion's market reputation in overseas markets. In mid-September 2023, the new G series excavator crafted by Zoomlion was launched in Istanbul, Turkey. The product went into hot-selling mode as soon as it was launched, and the total transaction volume on that day exceeded 85 million yuan. This product has been adapted to the working environment of Turkey in terms of bucket, cab, chassis, etc., which has enhanced the durability, safety and stability of the product, and has been recognized by local customers. Zheng Zhe, assistant general manager of Zoomlion Earthmoving Machinery Company, said: “Zoomlion’s G series excavators have performed well in various harsh working conditions such as forests, plateaus, mines, quarries, construction sites, and ditches in Turkey. It has withstood the test and is well received by the market. Sales in the first half of 2023 increased by 720% year-on-year. We will continue to serve our customers seriously, provide more efficient, smarter and more reliable products for the global market, and be the best in the world. earth-moving machinery!”

As the process of globalization accelerates, Zoomlion has built an overseas business system based on "end-to-end, digitalization, and localization" to accelerate overseas services, allowing products, capital, culture, management, and production capacity to go global together and expand in internationalization. Move forward bravely in the wave, deepen localization, integrate local culture, win-win with partners, and achieve coordinated growth in both the quality and quantity.Editor/Zhao E